July 1, 2014
brandingengagementevent plannersexperiential marketingexperiential marketing campaignexperiential marketing eventssocial media networksspecial eventsviral marketing
Q: Why is experiential marketing more likely to resonate with consumers than traditional marketing strategies?
A: Clients want consumers to connect with a product or brand on a personal level, and the best way to achieve this is with a unique and fun experience. Traditional print or commercial ads are easy to forget, but Factory 360’s experiential marketing activations leave a lasting impact on consumers.
By trying, testing, or tasting a product first-hand, a memory has automatically been made. Event-goers will always associate the product with what was hopefully a once-in-a-lifetime experience, and will likely share their feedback with friends and online social networks. Marketing simply doesn’t get more effective than that.
Photo credit: http://borgenproject.org/concert-goers-become-activists/