To expose consumers to the many different destinations provided by Turkish Airlines, custom designed binoculars were built to provide a window into parts of the world that consumers could visit. The binoculars immersed the viewer into a 360 degree view of the destinations, while our brand ambassadors educated them on the many countries and cities Turkish Airlines travels to.
To further drive excitement and interaction with the binoculars on-site, Factory 360 partnered with Turkish Airlines to execute a ticket sweepstakes. Using our proprietary photo app, FactorySnap, participants who had branded photos of them taken while using the binoculars were instantly entered for a chance to win two round trip tickets to Istanbul.
The four day activation generated an estimated 200,000 impressions while distributing over 25,000 flyers.