CHASE Bank

Execution

Develop fun and interactive activities at festivals that draws a crowd providing bankers an opportunity to approach consumers and talk to them about Chase products
Determine which festivals to participate in and manage all event planning and logistics
Train all local staff on Chase products and services so that the brand ambassadors are able to assist with selling

Results

Generated over an average of 240+ checking accounts per event day and a total of over 6,000 checking accounts opened to date
Activated over 500 festivals and events from 2004-present