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Showcase how Abbott supports runners and fans before, during, and after the marathon—through a 50x50 booth at the Chicago Marathon Expo at McCormick Place featuring product displays, sampling, and race-day initiatives.
At the 2025 Chicago Marathon, Abbott proved their support for runners every step of the way. Interactive moments celebrated the commitment to running, the role of health information in training, and the importance of nutrition support — all fueled by human-centric care.
Over 7,000 Ensure® Max Protein shakes and 15,000 Pedialyte® samples were distributed. 157,000+ guests visited the three-day Abbott Health & Fitness Expo at McCormick Place for health testing, samples of Abbott essentials, and race day motivation.
The 26.2 Photo-Op wall had massive visibility for marathon runners and a great opportunity to share their achievements.
157,000+ visitors in 3 days
15,000 Pedialyte samples distributed
7,000 Ensure Max samples distributed
45+ minute wait for the 26.2 photo opportunity
1,560 onsite tests performed