Technology / Mobile Tour
Environmental Design
Graphic Design
Logistics & Permitting
Tour Management & Production
Building on the big success of the instax™ Share the Joy summer tour and Gift the Joy holiday tour, develop a new instax tour activation with fresh insights, bold new ideas, and totally reimagined instax interactive experiences for 2025.
The 2025 instax™ tour experience invited guests to step inside a vibrant, funhouse-inspired dome where imagination took the lead. Popping up in more than 15 cities, the surreal environment encouraged exploration and play, blending installations, photo moments, and product discovery into one cohesive, joy-filled journey.
Inside the roughly 850-square-foot dome, guests navigated an experiential maze of colorful displays, interactive product demos, and whimsical photo zones. A standout feature was the instax film wall, where visitors toggled and spun the film display discovering dreamy camera effects like soft focus, light leak, and color shift, each tied directly to the instax™ camera that created it.
After capturing their moment, guests brought their photos to life by decorating magnetic frames with gems and stickers before slipping them into branded totes designed to showcase their creations on the go. By encouraging guests to experiment, personalize, and play, the experience delivered a memorable, shareable moment that resonated both on-site and online. It was a celebration of creativity and imagination, capturing the joy at every moment.
45 event days
209,340 photos taken
209,640 guests at the events
5.7m Outdoor Impressions
1.15m Total Digital Impressions