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Showcase Modelo as the Official Beer of the Michelada at Tales of the Cocktail in New Orleans through a two-part sampling experience, filled with flavorful beertails, educational touchpoints, and stylish giveaways.
Modelo proudly claimed its title as the Official Beer of the Michelada at Tales of the Cocktail 2025, serving up bold flavor and cultural flair throughout the festival.
At the Maison Tasting Room, guests sampled refreshing michelada variations from Modelo and Corona, each paired with a custom lotería recipe card and a spice station for personalized heat.
Additionally, we hosted a lively dining experience at the celebrated Mexican restaurant Johnny Sánchez, where guests crafted custom micheladas at a DIY bar stocked with regional toppings. After mixing their perfect pour, attendees snapped an instant photo, enjoyed a flavorful bites, and took home exclusive Modelo merch. The experience brought Modelo’s authentic roots to life, offering Tales guests a memorable, hands-on celebration of flavor and heritage.
Tasting Room Attendees: 309
Spirited Dining RSVPs: 205