Entertainment
Creative Concepting
Production & Logistics
Technology Management
Experiential Production
Graphic Design
Digital Design
Amazon asked Factory360 to concept and execute a large-scale, family-friendly "Bring Your Kids to Work Day" experience for 20,000+ attendees packed with hands-on activities, entertainment, and photo-worthy moments highlighting Amazon’s culture of innovation.
Factory360 transformed 14 buildings and 5 outdoor areas across Amazon campuses in Arlington and Seattle into a kid-powered world of innovation and fun. Branded welcome kits set the tone for adventure, guiding kids through interactive zones that spotlighted Amazon’s tech, creativity, and commitment to shaping the future.
The experience blended education and play, sparking creativity and curiosity via Future Engineers workshops, Amazon Devices demos, AI photo booths, DIY craft stations, live performances from the Mini Pop Kids and School of Rock, and an Amazon Expo showcasing tomorrow’s tech. Along with popsicles and cotton candy stations, outdoor areas were packed with playful, interactive moments like a giant coloring box mural, banana swings, mini golf made from Amazon boxes, tic-tac-toe, and oversized Jenga. Superheroes, magicians, local mascots, and bubble performers brought even more playful energy to the space.
For 2026, F360 brought Amazon’s Kids Day back bigger than before, introducing a new lineup of experiences designed to surprise, delight, and keep families engaged throughout the day. The Amazon Book Fair invited families to discover new reads and enjoy storytime sessions, while a new Game Room experience gave everyone a chance to unwind and play together. New creative workshops, expo booths, Rockaroake live entertainment, and an Amazon Rufus mascot roaming campus added even more opportunities for fun and connection. Surprise-and-delight moments, like churros and popsicles, and a roaming balloon artist brought bursts of excitement throughout the day, all supported by seamless programming and logistics across both campuses.
19,744 attendees across Seattle and Arlington (76% of the 26,012 registrants)
10,147 children in attendance (51% of the in-person audience)
20+ Amazon Business Teams involved spotlighting innovation, technology, and community impact