Entertainment
Creative Strategy
Environmental Design
Production & Logistics
Content Coordination
Event Production
Create a compelling activation that captures the essence of the Australian Open experience, showcasing its unique attributes to the U.S. market during the Indian Wells tennis tournament.
During the 2025 Indian Wells tennis tournament, we introduced the electrifying energy and excitement of the Australian Open to the U.S. market, immersing fans in the spirit of Melbourne’s unique tennis culture.
We created an AO oasis built for play and connection, with relaxing lounges dotted with Melbourne-inspired street signs and hilariously oversized tennis balls, interactive games, photo ops, and more.
Guests were invited to try their (back)hand at VR tennis on a classic blue AO court, sip authentic Australian lattes from Bluestone Lane in the AM and tennis-inspired custom cocktails in the PM, snap pics with the official AO trophies, and enter to win tickets to attend next year’s Australian Open in person!
1,310 approx. visitors
5-7 min dwell time
555 coffees served
407 cocktails served