Food & Beverage
Event Production
Experiential Production
Installations
Influencer Marketing
Logistics & Coordination
Help promote the new Daiya Oat Cream™ blend cheese and new pizza flavors. Transform a local pizza shop into an old-school movie rental store, where guests can exchange branded VHS tapes for different flavors of pizza.
Hosted at the iconic Upside Pizza in Lower Manhattan, the event was designed to immerse guests in a nostalgic, pizza-themed experience that celebrated creativity and plant-based indulgence.
Attendees were met with shelves stacked high with VHS tapes adorned with a variety of pizza-pun movie titles, setting the tone for the playful atmosphere. Guests were invited to browse the tapes, select their two favorite titles, and present them at the pizza counter in exchange for two delicious slices of Daiya’s dairy-free pizza. This fun, interactive concept blended humor and taste, sparking curiosity and delight from the moment people walked in.
Throughout the transformed parlor, visitors explored a range of vibrant visuals, including custom posters, stylized wall art, themed stands, and glowing neon signage. Every detail encouraged photo ops and social sharing, turning the space into a retro-style celebration that reinforced Daiya’s bold and innovative brand personality.
515 Attendees
1030 Slices of pizza were distributed