B2C
Event Production
Photography
Mobile Vehicle Management
Production & Logistics
Create an engaging and buzz-worthy experience with Oatly and Headcount to spark awareness in NYC and motivate voter registration ahead of the 2024 presidential election.
We hit the streets of NYC in an Oatly branded ice cream truck to encourage voter registration and promote environmentalism ahead of the upcoming election. New Yorkers were pleasantly surprised with free Oatly soft serve, stickers, and pins, all with messaging that encouraged them to register to vote, while emphasizing climate consciousness.
This activation showcased Oatly and Headcount’s authentic commitment to both civic duty and sustainability. By creating a fun and welcoming environment for all, we sparked meaningful conversations on the importance of voting and making climate-conscious choices, without promoting any specific political agenda.
1500 soft-serve samples (46 gallons!)
2000 pins & stickers given