Talk about a stunning 2022. Any experiential marketing agency strives to do everything possible to deliver results that wow clients and consumers alike, but it also helps to get feedback that truly shows your efforts paid off. 

Factory 360 is celebrating numerous awards for several recent activations. Eight of them were for an engaging David Bowie pop-up that celebrates the musician’s decades of music. Our company is also nominated for several others in an upcoming award show. Join us in the celebration of companies and activations that helped us achieve these tremendous honors.

Chief Marketer Platinum Pro-Awards

Chief Marketer shares research, news, and marketing trends covering B2B and consumer marketing, and the organization hosts an annual awards competition. Factory 360 won five awards in the 2022 Pro Awards and is on the “200 Top Marketing Agencies of 2023” as a top B2C experiential marketing agency.

• Best Campaign on a Budget (Bronze) – Feeding Frenzy for Grubhub
• Best Collab (Gold) – Bowie 75 for the David Bowie Estate and SONY 360 Real Audio
• Best Entertainment Sponsorship or Tie-in (Bronze) – Soundbites for Grubhub
• Best Entertainment Sponsorship or Tie-in (Gold) – Bowie 75 for David Bowie Estate and Sony 360 Real Audio
• Best Vehicle-Based Campaign (Bronze) – Neighborhood Tour for Spectrum Reach

Not everyone can afford to spend tens of thousands on one marketing campaign, and that’s okay. Bring your vision to use, let us know what you can comfortably afford to spend, and we’ll see what we can do to bring your ideas to life.

Event Marketer’s Ex Awards

Event Marketer is a well-known publication and expert in all aspects of marketing. The organization hosts special events throughout the year, including webinars, summits, and training camps. Even Marketer’s Ex Awards were founded 21 years ago and celebrate experiential marketing campaigns.

• Best B-To-B Roadshow or Regional Series (Ex Award Winner): Neighborhood Tour for Spectrum Reach
• Best Pop-Up Experience (Gold Finalist): Bowie 75 for the David Bowie Estate and Sony 360 Real Audio
• Best Mobile Marketing Tour (Gold Finalist): Neighborhood Tour for Spectrum Reach

Event Marketer Experience Design & Technology

Event Marketer also hosts the Experience Design & Technology Awards. These awards are given to the best of the best when it comes to the use of technology in marketing events.

• Best Retail Design (Gold): Bowie 75 for the David Bowie Estate and Sony 360 Real Audio
• Best Mobile Marketing (Bronze): Pindrop Soundproof Tour
• Best Outdoor Environment (Silver): Instagram @Shop Pop-up

The Drum Experience Awards

The Drum is a renowned global marketing and media publisher that shares insight, tips, and news in the realm of marketing, television, media, and digital media. The agency hosts the yearly Drum Experience Awards. Factory 360 was a nominee in the Retail/In-Store Experiential Brand Activation category for the Instagram @Shop Pop-Up that helped connect small businesses to consumers using Instagram to market their products and put a face behind the brand. 

The “Instagram Made Me Buy It” trend was the highlight of this pop-up. It helped put a face to the products people are talking about. Consumers could scan the QR code at the pop-up and order the items for home delivery.

BizBash10th Annual EEAs (Winners to be announced February 6th)

BizBash is an organization dedicated to PR, meeting and event planners, vendors, and suppliers. The monthly readership is about half a million. Readers get news, tips, and more through articles, white papers, surveys, webinars, and video presentations.

Factory 360 was nominated twice for Best Retail Experience with the Bowie 75 and Instagram @Shop pop-ups. 

Take a Closer Look at Our Award-Winning Marketing Campaigns

Those are the awards and nominations Factory 360 is being honored with. Here is what we did with each one.

Bowie 75

To celebrate the late artist’s 75th birthday, we used Sony’s 360 Reality Audio and created a pop-up retail space where visitors enjoyed a walk through Bowie’s life and music. Along the way were London phone booths where they could call Bowie and listen to his recorded messages or leave him a message of what he meant to them.

There were trivia games, specialty items that could be purchased, and a replica of a classic DJ booth that Bowie frequented on BBC radio. By the end of these New York and London pop-ups, almost 35,000 items had been sold, 1,225 messages were left, and 276,100 Bowie-themed Instagram photos were captured. Our skills in these aspects were essential for this retail campaign.

• Creative technology
• Digital design
• Environmental design
• Experiential concepting
• Production

Grubhub’s Feeding Frenzy

The League of Legends Championship viewing party relied on Grubhub for delivery of the Feeding Frenzy foods. The goal was to create an entertaining food experience. Food trucks were arranged and set up to hand out gold coins when consumers bought food at one of the trucks. Those coins were used in a claw machine to win swag. 

By the end of the event, more than 250 gamers participated and 450 prizes were awarded. The event had more than 2 million virtual views. We used our expertise in these areas for the Feeding Frenzy.

• Creative concepting
• Environmental design
• Event production
• Logistics

Instagram @Shop Pop-Up Shop-a-Thon

If you use Instagram, you’ve likely spotted a photo of a product that you couldn’t live without. The Instagram pop-up brought put those products front and center for people to take a closer look and then scan a QR code to purchase at that moment. The 13 shops were all from minority-owned small businesses. 

In just two days, the retail pop-up had more than 7,100 visitors and had a 25% QR-to-purchase conversion rate. For this shop-a-thon pop-up, we showcased our experience with:

• Environmental design
• Experiential concepting
• Production

Pindrop Soundproof Tour

Pindrop specializes in security. For the company’s experiential marketing campaign, Factory 360 arranged a bus tour of nine cities where the bus was converted into a 40-foot-long theater named Wavelength. In Wavelength, consumers could try demos, learn more about Pindrop’s innovative tech, and learn more through interactive displays. 

Once consumers were done exploring the security features and tech, they could head to the lounge for games, refreshments, and social activities. By the end of the tour, Pindrop had amassed more than 1,000 leads, handed out more than 1,500 swag items, and given more than 1,000 live demonstrations. For this technology marketing campaign, we tapped into four of our specialties:

• Event production
• Logistics and coordination
• Tour management

Spectrum Reach’s Neighborhood Tour

After the pandemic, Spectrum Reach went to potential customers rather than making them go to an event where Spectrum was available. The “Connecting Communities” campaign brought marketing and sales teams into communities that needed Spectrum’s help. The truck traveled the nation providing individual coaching services at a “town hall” before attendees traveled through a photo studio, food market, and post office, all designed to resemble a typical town.

The photo studio provided business owners with a traditional headshot. The food market had kiosks with food and beverages. The post office was the checkout point where an exit survey is filled out. It was expected that 450 people would attend, but 565 did and more than 400 of them were especially interested in the professional headshot and information on growing their businesses. For the mobile tour, we relied heavily on our expertise in:

• Development
• Environmental design
• Microsite design
• Tour production

About Factory 360

Factory 360 specializes in four key areas of marketing: content, digital, experiential, and social. Talk to our award-winning team about your goals. We’ll work with you to determine how to turn your goals into a marketing plan that could be our next award winner.