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For its annual Talent Connect conference, LinkedIn wanted to stray away from its usual tradeshow approach and create an experience that is unlike any mainstream corporate conferences.
Factory360 designed a cohesive identity that would bring to life the essence of LinkedIn’s ‘You’re Closer Than You Think’ campaign through a balance of aspirational and functional elements.
Factory360 was responsible for the entire creative development and execution of the Talent Connect conference. Factory360 connected over 4,000 attendees through networking activities and engagement opportunities designed to excite and isnpire LinkedIn’s most valued customers.
Sample results
1.4M Social media impressions
41% Average photo share rate